Multicultural Marketing - Free Essay Example

Sample details Pages: 10 Words: 3011 Downloads: 1 Date added: 2018/12/18 Category Marketing Essay Type Research paper Level High school Tags: Organization Essay Did you like this example? Abstract This research proposal aims at investigating, examining, and evaluating strategies of multicultural sales employees in the Auckland residential housing market. Also, there is an identification of differences in the multicultural sales employees, to assist the organization to identify specific issues that would improve overall market efficiency. The introduction explains the multicultural sale employees. Don’t waste time! Our writers will create an original "Multicultural Marketing" essay for you Create order The literature review gives main points of the strategic multicultural sales employees. Methods, results, and discussions, supplement the literature review information to complete the research proposal. This research helps all concerned parties in an organization, to understand the position of multicultural sales employees in the Auckland residential housing market. Introduction Multicultural marketing involves marketing to one or more target group of a specific ethnicity. Multicultural marketing is improved by the different cultures in the ethnic groups. Some advantages that accrue due to communication and persuading the audience are traditions, celebrations, language, and religion. Consumers from different cultural background have mixed motives, perceptions, and beliefs that Multicultural marketing allows. International marketing would work with the national marketing to understand the Multicultural marketing of the region. There are some ways of having Multicultural sales employees in an organization (Arnett, 2014). First, as the top authority of a company, one should work with the human resource staffers. This helps to diversify the organizations workforce. Second, a high administration should get buy-in from the sales force members. In this way, hiring a professional to perform counseling on diversity, suits. Other methods are exploring the communitys c oncentration of minorities, work a fully cognizant recruiter, having a mentioning system in place, get to know the relationship among sales staffers, and maintain a level of the playing field. In the research, there would be examining, investigating, and evaluating strategies of Multicultural sales employees in the Auckland residential housing marketing. Bar foot Thompsons is the company that is to be referred to as the point of reference. The main aim is to identify the sales employees difference and help the organization note major issues that will improve the market efficiency. Barfoot Thompsons are found IN New Zealand, and it is the largest privately owned Real Estate Company. The company practices Multicultural marketing that helps it and in other ways affects it negatively (Arnett, 2014). Dwelling on the negatives to improve the status of the organization is the main aim of the proposal. There are communication challenges that are as a result of Multicultural marketing in Barfoot Thompsons Company in Auckland. Such problems to be addressed are direct versus indirect communication, accents and fluency trouble, hierarchy and authorities having different values, an d different norms for decision making. There are two variables in the Multicultural marketing. Employees perception and business performance are the variables that would change the situation at the Multicultural marketing. Thesis: despite Multicultural marketing having advantages to a company, it has demerits that would drag a business behind, not unless these cons are considered and appropriate measures applied to them. My research revolves around the Multicultural marketing of the sales employees in Barfoot Thompsons Company. It will locate the issues that make the company not to perform, that originate from the Multicultural matters, and address them accordingly (Arnett, 2014). The fundamental concept here is Multicultural marketing, which merely means having different cultures in the business places. Therefore, Multicultural marketing is the matter of concern that needs to be examined, investigated, and evaluated. Literature review This research deals with the current issues that affect Multicultural marketing in Barfoot Thompsons Company. Multicultural involves different cultures in working in the same place. Such perceptions have various ways of handling problems in real life situation. Once they are together, there needs to be a general guidance that would direct them to work together to reduce the difference gap. Overlooking the unity in such a scenario would widen the gap and hence support sharp division amongst the employees of a Company (Arnett, 2014). Therefore, eliminating the differences by having major combining factors is suitable because both the employees and the workers would benefit. There are four main issues of concern in the Multicultural marketing of sales employees in Barfoot Thompsons Company. These demerits are direct versus indirect communication, trouble with fluency and accents, different perceptions towards hierarchy and authority, and various norms for decision making. These chall enges concentrate on the transmission of the Company. Communication is a crucial concept in organizations without which, agencies will perform terribly (Basham et al., 2015). Indirect versus indirect connection, there is comparability between the Western and non-western cultures. The Western civilization is termed direct because it is obvious. The other religions express themselves in different ways. Hence, communication between the non-western and Western is a problem. The challenge comes in the verbal communication; thus the other parties result in communicating with signs. The trouble with accents and fluency is the other challenge that sales employees working in Barfoot Thompsons Company face. People who do not use English would meet the challenge of low self-esteem. They think that they are not recognized and noticed in the running of the business. Hence, this results in part of the employees not contributing to the success of the company. This situation causes interpersonal conflict and frustrates the affected people. Different attitude (Basham et al., 2015)es towards hierarchy and authority are the third issue. Some cultures have employees treated differently according to their ranks. The workforce ends up being disconnected, making some employees feel left out and not recognized. The final part of the challenges in the communication sector in the Barfoot Thompsons Company is the norms that conflict with decision making. Different cultures have their specific ways of reaching an argument and make final decisions. This entails the time it takes to make a decision and steps followed in making the decisions. This comes in as a challenge when people of different cultures are brought together (Basham et al., 2015). If there were directions of what to do, profound differences would be created in the meantime. All these four challenges in the communication sector of the Company are real and can be tackled. Communication means everything to an organization. Proper communication channels laid in any group of the relevant parties to follow enable a good performance from the body, thus portraying a right image to the external environment. Poor communication methods in an organization should hence be discarded. A culture of awareness is built in the prosperous agencies to inspire employees have unity despite their cultural differences (Basham et al., 2015). The result of a good relationship amongst the employees and between the employees and the employer has positive effects. Collaborations, new ideas, and different perspectives are some of the positive outcomes of having best communication channels. Methods In this research, there are various ways that I used to examine, investigate, and evaluate the strategies of Multicultural sales employees in the Auckland residential housing market. The methods helped me solve the crude problems that encounter them as workers of different cultural background (Demangeot et al., 2015). These plans were using of questionnaires, having face to face conversation with some of the employees, using previous researchers conducted to solve the problem, and getting some information from bodies that are concerned with employees welfare. Questionnaires were a great deal. I produced some copies that could be answered by relevant people and went to distribute them. In the inquiries were questions like: What are the most significant challenges that employees face? What invigorates the situation? How do you curb the challenges? What are the results of having control of the situation? All questions from various Companies were well answered. I thought it appropriate for Barfoot Thompsons Company to follow the same to have an improvement in their communication sector. Face to face communication was helpful too. Going to various companies and asking them direct questions of what they encounter was appropriate. It also gave them the courage to speak out from the bottom of their heart thus psychologically solving the internal fight due to the issue (Erford, 2017). This strategy was perfect because everyone could explain to me what they are going through and possible solutions or what they went through and how they solved the problems. I took notes on the most sensitive and general parts, which I thought they could be helpful to the employees at Barfoot Thompsons Company. I realized the answers and situations from various organizations were common and knew they could have positive impacts on the problems. There were researches done before over the same issue on different organizations. Such documented activities were of great importance to my research too. According to what was recorded for the past periods, employees who face the same cultural-based problems came up with different routes of handling the situation (Feldman, 2016). Some could talk to one another to have the problem solved. Those who had high differences involved mediators in presiding over solving the problems. Also, top authorities paid for seminars for the employees to appreciate the differences they have regarding cultural diversity. These tips were constructive and applicable according to my rational thinking and empirical approach to human normalcy. I included them in summary in my research to help solve the current and relative problems. Barfoot Thompsons Company found it necessary to have the same applied to its employees too. Some bodies cater for the welfare of employees. These agencies are conversant with predicaments employees go through and give solutions to such problems. Hence I found it according to approach such institutions to have an idea of how they view cultural differences amongst employees. The management explained to me the same issues I encountered while having a direct conversation with the employees (Haubl, 2015). Also, the authority in the institutions gave me appropriate and most effective ways of controlling the differences amongst the employees in any organizations. I added on what I had what I found to be a new development in handling the issue of employees cultural diversity. The team that caters to the employees welfare was concerned and gave me all detailed information of what I asked for. Results Despite the drawbacks that face a company which is comprised of employees with different cultural values, there are various ways of dealing with the situation. Some of the central actions to be taken are keeping an open mind, having at least some knowledge of peoples culture, practicing active listening, and watching personal non-verbal communication (Jafari Visconti, 2015). Keeping an open mind refers to being ready to learn, grow, and strengthen ones belief. It also builds up the culture of being honest. Being open-minded facilitates honesty because one admits that they do not know all things around. Being open-minded encourages one to need to know more than what they already know. There are benefits of being open-minded that helps in the proper running of an organization (Koppelman, 2016). The pros from practicing open-mindedness are letting go of control, experiencing changes, makes one being vulnerable, people would make mistakes and learn from them, strengthening oneself, bein g honest, and gaining confidence. When all these are practiced, it means being open-minded would help employees curb their differences. Also, having some knowledge of peoples culture is vital for reducing the gap created by a difference in employees culture. Unity is the last resort amongst the employees once they understand what the other culture requires (Miley et al., 2016). This is brought up by being open-minded: ready to learn. Some advantages of knowing other peoples culture are, dismantling the dominance by some religion, employees becoming more efficient, the new level of awareness develops, work becomes more efficient, and opportunities are recognized in every encounter. Contrary to the diversification situation, knowing peoples culture helps bring the people working together close to one another and erase the doubts. Dominating the environment by one culture becomes obsolete under this application. Appreciating the presence of different cultures makes the other parties feel involved hence working together without majority and minority. Employees become efficient at their workplaces because there is increased interaction and people are ready to work by the rules of the organization (Nardo et al., 2017). Also, there would be a development of new levels of awareness. The different cultures would express their grievances and such an exchange when absorbed inclusively, the work flow is maintained at a flat rate. Therefore, the smoothness of the workflow makes the work more efficient. Such a free working zone enables the employees to realize new opportunities since all concentration is converged at work. Practicing active listening is another way of reducing the diversity amongst workers. If people would avoid ignorance and appreciate what the other parties tell them, this leads to a healthy working environment among the employees (Pertersan et al., 2015). Listening improves the employees ability to understand one another well and look for appropriate solutions to problems affecting their work, rather than being separated. Finally, watching ones non-verbal communication is vital in the presence of Multicultural marketing. Non-verbal communication comes in different ways among the different cultures. Despite the fact, there are general non-verbal communications that are accepted globally. In a situation where the employees cannot communicate well verbally, they are advised to use appropriate non-verbal communications, like using signs to convey messages. Therefore, using the worldwide non-verbal communication is suitable because it would make it simple for the people working together understand one another (Seo, 2015). Such an act would reduce disagreements, save time, and lead to improved production of quality goods and services. Hence, improving the communication levels at workplaces entailing cultural diversity lessen the difference gap and ends up having quality results. Discussions Employees have the same issues to address when it comes to cultural diversity. When they are working together, and as norm find that they differ in their perception about approaching the same thing, they end up organizing themselves on how to encounter the problem. Such a move is crucial to the workers as it helps them have unity and get the way forward. It saves time and keeps organizations on the track of the strategic plan they had since the beginning. Also, loopholes that occur within communication channels are sealed, and activities carried on swiftly. I realized that cultural diversity ha more harm than good when practiced among employees working in the same organization (Basham et al., 2015). Parallel cultural practices when curbed would lead to employees sorting out issues that are of concern to them hence improving the organizations performance level. The problems were sorted out after enough research was done. Communication is the main problem that employees would suffer from in their endeavors to perform in their respective organizations. Questions that related to the communication channels were, direct versus indirect communication, trouble with accents and fluency, different attitudes towards hierarchy and authority, and various norms for decision making (Basham et al., 2015). The variables which were employees perception and business performance were affected too. Employees thoughts could be positive if directed well and negative if the relevant parties did not bother. Also, when the employees worked together, the business would perform better, compared to when they are divided. Hence, unity amongst the employees was found to be a vital issue. Such togetherness erased negative thoughts and encouraged the employees to work well. Conclusion In conclusion, examining, investigating, and evaluating strategies of multicultural sales employees in the Auckland residential housing market as possible. Though there were cons realized due to the different cultural practices by the employees working together, steps to curb such developments were arrived at in excellent condition (Basham et al., 2015). Problems that led to employees differences were direct versus indirect communications, trouble with accents and fluency, different attitudes towards hierarchy and authority, and different norms for decision making. Though the issues were chronic, I found possible solutions through using questionnaires, face-to-face approach, using previous researchers conducted, and getting information from bodies that cater for the welfare of the employees. Variables affected were found to be employees views on working for organizations and how the business performed. Multicultural marketing acknowledges the difference in how employees think, intrinsic motives and beliefs among the consumers who have various cultures, and makes use of norms in the literature from different cultures to have organizations benefit more. Cultural differences need to be pinned out for a multicultural marketing to succeed (Basham et al., 2015). International marketing has to work with national marketing to reduce the cultural diversity amongst the employees. Global marketing assesses national marketing through social media, education, Gross Domestic Product, and product category data. Both secondary and primary data assist in determining the cultural value. Primary data need face to face communication in handling the issue. Secondary data are approaches like going to the institutions that cater for the employees welfare. Individual data are combined at the national level and linked to the country level or pre-existing country-level measures. Hence, cultural diversity i s solved, and employees work accordingly. References Arnett, J. J. (2014). Adolescence and emerging adulthood. Boston, MA: Pearson. Basham, K., Byers, D. S., Heller, N. R., Hertz, M., Kumaria, S., Mattei, L., Shilkret, C. J. (2016). Inside out and outside in: Psychodynamic clinical theory and psychopathology in contemporary multicultural contexts. Rowman Littlefield. Demangeot, C., Broderick, A. J., Craig, C. S. (2015). Multicultural marketplaces: new territory for international marketing and consumer research. International Marketing Review, 32(2), 118-140. Erford, B. T. (2017). Orientation to the counseling profession: Advocacy, ethics, and essential professional foundations. Pearson. Feldman, R. S. (2016). Life span development: A topical approach. Pearson. Hubl, G. (2015). Consumers perceptions of uni-and bi-national products: the interaction of country of origin and brand name. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 61-61). Springer, Cham. Jafari, A., Visconti, L. M. (2015). New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda. Marketing Theory, 15(2), 265-270. Koppelman, K. L. (2016).? Understanding human differences: Multicultural education for a diverse America. Pearson. Miley, K. K., OMelia, M. W., DuBois, B. L. (2016). Generalist social work practice: An empowering approach. Pearson. Nardon, L., Steers, R. M., Sanchez-Runde, C. J. (2017). Developing Multicultural Competence. Challenge. Petersen, J. A., Kushwaha, T., Kumar, V. (2015). Marketing communication strategies and consumer financial decision making: The role of national culture. Journal of Marketing, 79(1), 44-63. Seo, Y., Gao, H. (2015). Towards a value-based perspective of consumer multicultural orientation. European Management Journal, 33(1), 30-36.

Journal of Accounting and Economics - 13482 Words

Journal of Accounting and Economics 35 (2003) 347–376 Management of the loss reserve accrual and the distribution of earnings in the property-casualty insurance industry$ William H. Beaver, Maureen F. McNichols, Karen K. Nelson* Department of Accounting, Graduate School of Business, Stanford University, Stanford, CA 94305, USA Received 2 March 2002; received in revised form 14 January 2003; accepted 27 January 2003 Abstract We document that property-casualty insurers with small positive earnings understate loss reserves relative to insurers with small negative earnings. Furthermore, loss reserves are managed across the entire distribution of earnings, with the most income-increasing reserve accruals reported by small proï ¬ t ï ¬ rms,†¦show more content†¦We also provide evidence on management’s exercise of discretion over the entire earnings distribution rather than only in the area immediately around zero. The magnitude and frequency of earnings management is of signiï ¬ cant interest to standard setters and regulators, but existing research provides little relevant evidence (Healy and Wahlen, 1999; Dechow and Skinner, 2000). Our analysis indicates that earnings management occurs across the entire distribution of reported earnings, with earnings management by small proï ¬ t ï ¬ rms accounting for only a fraction of total earnings management activity. Speciï ¬ cally , we ï ¬ nd that the least proï ¬ table ï ¬ rms understate reserves relative to the most proï ¬ table ï ¬ rms. This evidence is consistent with PC ï ¬ rms managing loss reserves to smooth earnings rather than to take an earnings ‘‘bath.’’ Our second research objective is to examine the effect of ownership form and ï ¬ nancial condition on management of the loss reserve accrual and the distribution of earnings. Because the extent of owner–manager and owner–policyholder conï ¬â€šicts varies across public, private, and mutual insurers (Mayers and Smith, 1988, 1994), incentives to manage earnings are also likely to vary.1 For public and mutual insurers, we ï ¬ nd that small proï ¬ t ï ¬ rms signiï ¬ cantly understate loss reserves relative Concurrent research by Beatty et al. (2002) examines whether there is a discontinuity in the distribution of earnings changes for public and private banks. 1 W.H.Show MoreRelatedThe Timeliness Of Corporate Reporting : A Comparative Study Of South Asia1031 Words   |  5 PagesA comparative study of South Asia. Advances in International Accounting, 16, pp.17-43. [2] Ajinkya, B. and Gift, M. (1985). Dispersion of Financial Analysts Earnings Forecasts and the (Option Model) Implied Standard Deviations of Stock Returns. The Journal of Finance, 40(5), p.1353. [3] Alford, A. and Berger, P. (1999). 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The Awakening Edna free essay sample

# 8217 ; s Struggles # 8230 ; Essay, Research Paper The Awakening In the beggary of chapter 10 a crowd makes their manner down to the beach. All summer Edna has been unable to larn to swim. She all of a sudden decides to swim where no adult female has swum earlier. As she enters the H2O, everyone praises her success. As she swims out farther and recognize how far she has gone, she gets the feeling of decease, and struggles back to shore. I think that larning to swim is a metaphor for Edna s sexual waking ups. Her success at swimming symbolizes her desire to arise against the societal conventions. On the other side of it, Edna s rebellious actions are non every bit strong as the will she needs to manage the effects of withstanding the societal conventions of the society. Edna s failed effort to swim where no adult female has swum before foreshadows her eventual self-destruction. We will write a custom essay sample on The Awakening Edna or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Edna s sexual rousing grows as she lies on her porch knoll. In the silence, Edna feels an intense desire for Robert. In the Victorian society adult females were non supposed to hold sexual feelings that were non directed towards their hubbies. These feelings explain Edna s growing as an person. Furthermore, when Edna decides to travel into her ain house, she takes merely things that she has bought with her ain money. Her move represents her go oning quest for independency. During her move Edna wears merely an old gown and a hankie, non her usual confining apparels that are set by society. Edna calls her house the # 8220 ; pigeon house. # 8221 ; Birds have a symbolic significance in the whole book, Edna has chose to wing and get the better of the societal conventions. Subsequently when Edna goes to the beach, she removes all of her vesture, the concluding beds of curtailing vesture and stands naked on the beach. A bird with a broken wing clangs into the ocean. The bird symbolizes Edna # 8217 ; s failure to accomplish the end that she has been seeking to achieve throughout the novel. Throughout the novel, Edna seeks independency. Her series of waking ups are largely about accomplishing this end. In the terminal, Edna s freedom is achieved by decease. Death is the lone free dom that societal conventions allow her.

The Matrix review Essay Example For Students

The Matrix review Essay The Matrix is a jaw-dropping, action packed thriller, based on the fight between good and evil. It pushes the boundaries of science fiction to new extremes, with a blend of special effects and eye dazzling martial arts, which will leave the audience nonplussed. The talented Wachowski brothers have pulled out the stocks, and beyond. As they have created the best movie to hit the screens this year. The plot is about a man called Neo, who lives a double life. The first one is working for a respectable software company; the second is being a computer hacker. But little dos he know that he is living in a dream world, controlled by super computers. That is until he meets Morpheus, who is part of a rebel group fighting against the machines. However, they will never triumph until they find the prophet, the Jesus of the time.. The talented brothers, Larry and Andy, are new comers to the film industry, with only a selection of films produced, such as the nostalgic twisted Bound, The story line isnt very complex: Violet (Jennifer Tilly) and her lesbian lover, Corky (Gina Gershon), plan to steal two million dollars from Violets connected husband, Caesar (Joe Pantoliano). We will write a custom essay on The Matrix review specifically for you for only $16.38 $13.9/page Order now However, the Wachowski brothers twist and turn this uncomplicated idea into a fairly tangled web of intrigue. The concept of good verses evil, man verses machine has been seen before in such films like the Terminator. Although the ideas may not be authentic and original, the philosophy behind the film most certain are. With its mind bending, complex plot, challenging beliefs which include God and it questions the one thing which is in the back of everyones mind What is reality. It sublimes the viewers to think that reality is incoherent, and that they are living in a dream world. The film raises a delicate question in a refined way, and tells the audience that reality is our enemy. It explains that the only purpose for the human existence is to serve as a battery for the super computers which control us. When Neo is told this, he cannot coupe and cracks. Wouldnt we all? What is a film without actors? Well the Matrix is the deal, with: Keanu Reeves playing the lost and confused Neo, thought to be the prophet; Lawrence Fishbone, the wise and respected Morpheus; Carrie-Ann Moss, the fighting woman with her undoubted strength; and finally the infectious Agent Smith, the Jew setting out for Jesus. The acting in this film is superb with the characters played by the right actors. Some of the actors have been seen in other films, such as Keanu Reeves staring in Bill and Ted. He is seen as the daft and foolish Ted Logan, going back in time and having strange adventures, with his friend Bill. However, Keanu Reeves in the Matrix is a much changed and reformed character, staring as the confused and mystified Neo. The directors, being manga artist, have implicated their talents into the astonishing special effects, such as the never seen before slow mo and bullet time. They explore the realms of gravity and deify the impossible as they allow characters to dodge bullets, and climb up walls with an adroit look. It makes gun fighting a thing of beauty, as characters are flung across the room, shooting and dodging bullets at the same time. With these effects, it gives the film more of a computer generating setting, which it is intended on being. The effects were also used in fighting scenes. This is why the fighting scenes are so distinguished, so co-ordinated and so choreographed. .uf18b6478547bd8eb312e79a3c9c34ff7 , .uf18b6478547bd8eb312e79a3c9c34ff7 .postImageUrl , .uf18b6478547bd8eb312e79a3c9c34ff7 .centered-text-area { min-height: 80px; position: relative; } .uf18b6478547bd8eb312e79a3c9c34ff7 , .uf18b6478547bd8eb312e79a3c9c34ff7:hover , .uf18b6478547bd8eb312e79a3c9c34ff7:visited , .uf18b6478547bd8eb312e79a3c9c34ff7:active { border:0!important; } .uf18b6478547bd8eb312e79a3c9c34ff7 .clearfix:after { content: ""; display: table; clear: both; } .uf18b6478547bd8eb312e79a3c9c34ff7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf18b6478547bd8eb312e79a3c9c34ff7:active , .uf18b6478547bd8eb312e79a3c9c34ff7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf18b6478547bd8eb312e79a3c9c34ff7 .centered-text-area { width: 100%; position: relative ; } .uf18b6478547bd8eb312e79a3c9c34ff7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf18b6478547bd8eb312e79a3c9c34ff7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf18b6478547bd8eb312e79a3c9c34ff7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf18b6478547bd8eb312e79a3c9c34ff7:hover .ctaButton { background-color: #34495E!important; } .uf18b6478547bd8eb312e79a3c9c34ff7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf18b6478547bd8eb312e79a3c9c34ff7 .uf18b6478547bd8eb312e79a3c9c34ff7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf18b6478547bd8eb312e79a3c9c34ff7:after { content: ""; display: block; clear: both; } READ: Film Analysis The Life of David Gale EssayThe actors had to learn Kung-Fu from scratch and so they had to go through a vigorous four months training, to get the moves and techniques perfect. With the special effects, the jumps, kicks and perfectly timed punches will certainly blow your mind away. The Wachowski brothers took a different approach to the way the characters are dressed. Normally you will see the villains dressed in tight black clothes; however they do not. The brothers made the heros dress up in tight black clothes, and the villains in black fitted trousers suits with black sunglasses. I think that the directors did this to make good people look rebellious and seen as a resistant, which they are. The bad guys compared to the heros, seem as if they stand a chance, although this is far from the case. Another attribute of this film was the music. They had a variety of songs and tunes played, ranging from def-tones and heavy metal, to orchestral and classical melodies. The fight seen would have not been as exhilarating without the use heavy metal and fast past tempos. The music also makes the film feel more down to earth, as it does lacks in some parts of the film, with orchestral music played in sad scenes. Overall, I think that this is the best film of the year, even decade! This is because it stands out from other films, especially science fictions, as it has pulse raising fighting scenes and dramatically stunning special effects, with all the techno-babble left out, and of course, the Wachouski brothers wired and delusional view of the creation and existence of man kind today. This is truly a must see film, after all, no one can tell you what the Matrix is; you have to see it for yourself.

Adolescence and Adulthood Developmental Stages Worksheet

Adolescence and Adulthood Developmental Stages Worksheet PSY 375 Life Span Human DevelopmentAdolescence and Adulthood Developmental Stages WorksheetUsing the text for this course, the University Library, the Internet, and/or other resources, answer the following questions. Your response to each question should be at least 250 words in length.What are the major milestones related to the physical development in adolescence? Briefly describe these milestones.There are many major physical changes that take place during the course of adolescence. Many would argue that the most prominent changes involve puberty and the endocrine system. The various endocrine glands present in the body begin to secrete hormones that influence puberty and initiate physical changes such as: brain development, the development of secondary sex characteristics (including breast development in females, changing of pitch in the voice in males, and the growth of body hair for both sexes), the development of the menstrual cycle in girls, and physical maturation (more defi ned muscles and height and weight increases for example) (Boyd Bee, 2006).Menstrual cycleSecondary sex characteristics typically occur in specific stages, first introduced by J.M. Tanner. The pituitary gland will begin secreting increased gonadotrophic hormones (which are responsible for 'sex hormones' - testosterone in males and estrogen in females), along with thyroid stimulating hormones and general growth hormones. The hormonal changes brought on by these hormones are the 'trigger' for the broad changes in sex organs and changes in the brain, bones, muscles, and other body organs (2006).Other physical changes involve primary sex characteristics. These changes involve things like: the growth of the testes and penis in males, and the growth of the vagina, ovaries, and uterus in females (Boyd Bee, 2006).More physical changes that occur in the brain, skeletal system, muscular system, heart, and lungs allow adolescents to develop new cognitive and motor skills (Boyd ...

Free Essays on Decline Of Italian Folk Music

Music is a form of art that captures the feelings and emotions of its people. In order to do so, it must interact with the listeners and change with the times. Italy’s musical landscape is a perfect example of this. This is seen in the transition from peasant folk songs to commercial pop music during the early nineteenth century to the Nineteen-Nineties. The decline of traditional folk music, not its total disappearance however, and the rise of commercial pop can be culturally linked to the changes in Italian society. This movement can be contributed with the help of technology, musical influence from America and the ascent of the combined singer and songwriter. The beginnings of Italian folk music echo the sounds of the Balkans, Eastern Europe, North Africa and so forth. All these cultural influences have gathered and meet in Italy, â€Å"the cultural crossroads of the Mediterranean†(Stone 1). Folk music was the raw, and natural music of Italy. It captured â€Å"work chants of fishermen and peasants, love songs, courting and wedding tunes, tarantellas (dances of possession), religious and pastoral songs, and lullabies†(3). Italian folk instruments include the accordion, zampogna, which is similar to a bagpipe, flutes, acoustic guitars, violins and fiddles. In 1954, Alan Lomax, an ethnomusicologist, journeyed to Italy to study and record folk music. It was then when he came to the realization that the tradition of folk music began to decline. The following expresses Lomax’s opinion of the scarcity of appreciation for the Italian traditional folk song: So far as the Italian amusement industry is concerned, the only worth while native traditions of those of Naples and the Alps. The combined battery of radio, television and the jukebox pours out a steady barrage of Neapolitan song, American jazz, and opera, day in and day out, as if some unseen musical administrators had resolved to wipe o... Free Essays on Decline Of Italian Folk Music Free Essays on Decline Of Italian Folk Music Music is a form of art that captures the feelings and emotions of its people. In order to do so, it must interact with the listeners and change with the times. Italy’s musical landscape is a perfect example of this. This is seen in the transition from peasant folk songs to commercial pop music during the early nineteenth century to the Nineteen-Nineties. The decline of traditional folk music, not its total disappearance however, and the rise of commercial pop can be culturally linked to the changes in Italian society. This movement can be contributed with the help of technology, musical influence from America and the ascent of the combined singer and songwriter. The beginnings of Italian folk music echo the sounds of the Balkans, Eastern Europe, North Africa and so forth. All these cultural influences have gathered and meet in Italy, â€Å"the cultural crossroads of the Mediterranean†(Stone 1). Folk music was the raw, and natural music of Italy. It captured â€Å"work chants of fishermen and peasants, love songs, courting and wedding tunes, tarantellas (dances of possession), religious and pastoral songs, and lullabies†(3). Italian folk instruments include the accordion, zampogna, which is similar to a bagpipe, flutes, acoustic guitars, violins and fiddles. In 1954, Alan Lomax, an ethnomusicologist, journeyed to Italy to study and record folk music. It was then when he came to the realization that the tradition of folk music began to decline. The following expresses Lomax’s opinion of the scarcity of appreciation for the Italian traditional folk song: So far as the Italian amusement industry is concerned, the only worth while native traditions of those of Naples and the Alps. The combined battery of radio, television and the jukebox pours out a steady barrage of Neapolitan song, American jazz, and opera, day in and day out, as if some unseen musical administrators had resolved to wipe o...

Modern State Essay Example | Topics and Well Written Essays - 1000 words

Modern State - Essay Example The concept and framework of the modern state is difficult to define because it involves a combination of historical, economic, political and cultural factors. Historical mythologies and memories are shared, traditional routes of pilgrimage have united the nations of the continent in common religious bonds throughout history, and now they all share the same market (Morphet 517). It is possible to single out the following distinctive features of the modern state: high level of nationalism and multiculturalism, liberal institutions and importance of national culture, integrity and cooperation on the global level. Collective identity and individual freedom are the main characteristics of the modern state 9Richard Stillman II 23). The state is inevitably involved in recognizing and reproducing particular ethno-cultural groups, and so the politicization of cultural identities is, to some extent, inevitable. Modernization liberates people from fixed social roles and traditional identities, and fosters an ideal of autonomous individuality that encourages individuals to prefer choice and mobility over traditional ascriptive identities (Rubin 65). Modernization theorists argued that this ideal of autonomous individuality conflicts with a deep attachment to one's cultural group, particularly in the case of smaller nations or national minorities (Morphet 517). These smaller groups face strong economic and political pressures to assimilate into larger nations, and theorists assumed that the members of these groups would accept this process, rather than fight to maintain their cultural identity at the price of economic well-being or social mobility. To resist assimilation would require an irrational attachment to an 'ascriptive group' identity that was inconsistent with the modern ideal of autonomous individuality (Rubin 75). So there are many ways that government decisions play a crucial role in sustaining national cultures. This is not to say that governments can only promote one societal culture. So nationalist movements by national minorities are not rejecting the dynamic of modernization and nation-building. The modern state accepts the idea that a modern economy and democratic community requires a diffused common culture (Rubin 64). They are simply arguing that they form their own distinct economy and society within the boundaries of the large state. They are arguing that some countries are not nation-states, but are multination states, containing two or more national societies. In this case, "democracy has two aspects, authorial and editorial; democracy is authorial so far as it gives the collective people direct or indirect control of government; democracy is editorial so far as it gives people, whether in a collective or plural identity, the capacity to challenge government decisions; and as a feature of the plural people editorial democracy may be representative, reactive or regulative in character" (Pettit 527). Many liberal states do not make nationalism per se, but they introduce common use of the term nation and are clearly dedicated to a modern and unified administration, church-state reform, modern education and a liberal constitutional system. For instance, this is based on a general

Base on reading of the Bunraku play chushingura Essay

Base on reading of the Bunraku play chushingura - Essay Example The play entails several sub-plots and elements, but it primarily emphasizes on the notions of honor and loyalty that pervaded the Japanese society and the play primarily focuses on these traits as the main theme. The protagonist of the play is Yuranosuke, who is the chief retainer of Hangan’s household and wants to fulfill his master’s dying wish to avenge him. Yuranosuke is assisted by a band of retainers, who have sworn allegiance to him and go to severe extremes to help him accomplish his mission; Kampei is one of the most notable retainers, who is unable to make any substantial contribution to the assassination plot, but his devotion to Hangan still moves all the other retainers to include him in the list. Yuranosuke’s loyalty to his master is exhibited through his undying resolve to exact revenge on Morono. Even though, a vendetta in Tokugawa Japan is punishable by ritual suicide, but the retainers remain resolute under Yuranosuke. They are ready to lay dow n their lives for their Master Hangan, which is a sure sign of their loyalty. Moments before Hangan is ordered to commit Seppuku; ritual suicide, he asks Yuranosuke, to take his dagger after his death, which clearly indicates his wish to be avenged. Yuranosuke, who is both aggrieved and determined to take revenge upon his master’s tormentor, licks the blood off his master’s dagger ; this act to show his dedication to the cause (p. 23). He gathers all the other retainers, who are devoted to cause and secretly starts off the vendetta. The vendetta is a secret mission; therefore he takes every measure to protect it from Morono, who was already suspicious of it. The strength of Yuranosuke’s resolve to proceed with the assassination is very clear as he is willing to do anything to prevent his plan from getting compromised. He even eats fish on his master’s death anniversary; which is considered to be a great religious taboo, but he breaks it just so he could p rotect his master’s last wish. After their master’s death, the retainers were left without a leader and Yuranosuke, being the chief retainer in Hangan’s household gained the leadership by default. All his fellow retainers were quite dedicated to him and had they not sworn complete allegiance to him, they would not have been able to bring their plans to fruition. The case of the merchant in the play further underscores the lot’s loyalty to Yuranosuke; the merchant had been supplying them with weapons in order to help them with the plot. The merchant had sent his wife off to live with her parents in order to prevent her from finding out about the plan, but in so doing he earned the ire of his father-in-law, who wanted her daughter to marry someone of wealth and constantly forced the merchant to divorce her. Upon seeing his ordeal, Yuranosuke intervenes and cuts off the woman’s lock and prevents her remarriage. This trait is reflected in all of Hangan ’s retainers, particularly Kampei as well. He suffers from a lingering guilt for he had abandoned his post in order to meet his lover, with whom he had scheduled daily trysts and when Hangan was being provoked into drawing his sword, he had been with his lover all this while. As a result, Kampei always felt guilty and responsible for his master’

Role of Conflict and Power Essay Example for Free

Role of Conflict and Power Essay The Kite Runner, written by Khaled Hosseini, is a novel about power, justice, and both internal and external conflict. The feelings of jealousy and selfishness are continually shown by at least two of the main characters throughout the story. This is also a story of cultural power brought on by the influences of the Taliban within the Afghan society. Power is a constant theme throughout the novel and ties closely with the conflict in the characters. Amir, is the central character and is shaped both in character and intellect by power. He is privileged and wealthy, but also steeped in jealousy and cowardice. He is selfish and guilty of abhorrent behaviors. The one positive strength Amir has is his friendship with Hassan. Considered best friends this is a friendship that is generally one-sided with Hassan showing the loyalty and trust. There is an ongoing conflict for this friendship because Amir shares paternal heritage with Hassan. Hassan was born into servitude and thus Baba, the boys’ father, cannot lay claim to Hassan’s heritage. The Afghan traditions and culture pose a conflict for Baba regarding Hassan. Hassan for his part is loyal, forgiving, and an all-around pleasant person to be with. The two boys are drawn to each other naturally. Hassan is the family servant and never wavers in his loyalty to the family even with the knowledge that he should be considered part of it. At the same time, Baba struggles with his own morals and the rigid Afghani traditions. He is proud and determined but also emotionally detached from Amir. Amir feels the detachment deeply and constantly strives to receive Baba’s affection. There are several characters that tie into the overall story. Ali is Hassan’s surrogate father and also servant to Baba. Assef is the antagonist for the story along with two other boys; Kamel and Wali. Assef is a bully and an abuser. Ultimately he sexually abuses Hassan and Sohrab, Hassan’s son. Assef feels no sorrow or remorse for his actions and  continues to bully people. In the second half of the novel, Farid, Amir’s driver and friend proves to be a valuable and trustworthy friend eventually helping to search for Sohrab. Sharif, is Amir’s uncle by marriage and also proves to be an asset in bringing Sohrab to the United States. There are many more second class characters within the story that have minor roles to the significance of the story. Communication, or the lack thereof, plays an important part to the story. Baba lacks emotional communication with both Amir and Hassan. For Amir, Baba displays his love with gifts and monetary gains. This leads Amir to feel privileged and entitled. He is a selfish child with no real emotional connection to his father. Amir displays jealousy to anyone receiving Baba’s affection no matter how small the significance. This jealousy is directed at Hassan because Amir is taught to believe that servants are beneath him. Hassan for his part, is a good natured child, he forgives easily and comes across almost as naive. Amir behaves terribly toward Hassan, using passive-aggressive tactics to goad Hassan, which never really works to Amir’s benefit. It becomes apparent that although Amir considers Hassan to be his best friend, Amir struggles with the communication necessary to show his affection. When Hassan is raped, it is because Amir betrays him. It isn’t until well after the rape that a grown Amir can effectively communicate his guilt regarding his role in the rape. This guilt eventually leads Amir to search for Hassan’s son. Communication plays another significant role that closely ties culture and relationships. Afghani culture seems to have a specific role for males; emotions are not shown although there is a deep value on morals. The fact that culture plays such an important part is evident within the relationship between Baba and Hassan. Baba cannot publicly announce that Hassan is his son but he can do small favors and give gifts. He can also treat Hassan as a part of the family with deference to direct heritage; son versus nephew. Communication and culture directly affect the issues of power and conflict within the story and the dialogue between the characters. The greatest source of conflict is caused by the fact that Hassan is Baba’s son. Amir is aware of this fact and reacts negatively. Amir is both jealous and cruel to Hassan, yet he also considers Hassan to be his most important friend. The friendship is generally one-sided with Hassan consistently showing his trust and loyalty to Amir even after the next major conflict occurs, Hassan’s rape.  Hassan’s rape is brought on by Amir’s actions. He wants to be the best kite runner and tries to prove himself during a competition with Hassan at his side. Assef shows his true character within this portion of the novel by sexually abusing Hassan. Amir fails to intervene in the rape of Hassan and subsequently struggles with guilt. Amir attempts to atone for his actions throughout the rest of the book. Part of the conflict for Amir is within himself. He allows and unspeakable act to happen to his best friend, then he feels tremendous guilt about not helping him. This guilt ultimately affects Amir’s character and changes the way he sees things. Assef, Hassan’s rapist, shows the magnitude of his power from the beginning towards both boys but eventually directs his power on Hassan. The primary reason for this is because of the culture and way of life and also Hassan’s status within the community. Conflict ultimately leads to displays of power throughout the book. Power is a cornerstone of the events to the story. It is shown in many differing ways from authority and control to and a means to an end. Assef uses his power to prove his social status. He is demeaning, mean, and a bully to those he considers beneath him. The rape is an effect of Assef’s definition of power. The other real source of power comes from the Taliban regime. The Taliban show power over others because they own it and others do not. Power is exclusive to the Taliban because of control and this allows the Taliban to reign over everyone. Baba feels this power and shows his deference to it by following the rules of the culture. These rules eventually lead to the conflict in the story. Power and control can pave the way for a person to either be held under or to allow them to regain control over themselves. When Amir finally discloses his guilt in the final portion of the book, he shows his own power. Amir is able to gain self-worth through his actions to help Sohrab and thus begins to forgive himself for his role in Hassan’s tragedy. Self-disclosure has a purpose in life and Amir uses it perfectly. He is able to confront his own issues while at the same time offer assistance to another. This is a novel that is worth reading. It gives a unique perspective on Afghani culture that a person wouldn’t normally see. There is culture of rigid rules, family dynamics and secrets, as well as how society rules over people.

Childhood Memories of Dad :: Personal Narrative

A memento is a reminder of the past, a keepsake. They come in many shapes and sizes. People save objects for many diverse reasons. In my case, I will forever keep and pass on my keepsake to my children because of the many good and bad memories it evokes from my childhood and about my father. It is a lime green 1976 KX250 dirt bike that my father had given to me as a child to restore and was exactly the same as the one he had bought as a teen. It is all black with a lime green gas tank that says Kawasaki and has two large knobby tires. It is one of the first race models that was produced for use on motocross dirt tracks and also the same as the first bike I would ever ride. The bike that would bring my father and I close together, and the bike that would make me love riding off road vehicles forever. I was only knee-high to a grasshopper when I first felt the wail of a two stroke engine underneath me. The noise that bike made was like a mother’s soft voice to a crying baby. I would usually just be sitting inside my grandparent’s house playing video games when I would here the loud purr of the motorcycle’s engine. I would light up with total excitement and usually run to the door to see if my Dad was going to take me for a ride. Most of the time I would end up in sheer joy, but occasionally, I would just get a feeling of disappointment. It’s the good times that I remember the best. I would put my worst clothes on because I knew I was going to get dirty. Then I would run outside to see my Dad putting his helmet on and revving the lime green bike up, while light blue smoke seeped from the exhaust pipe, which ran underneath the black engine. After I was done putting on the shiny new helmet and goggles that my Dad had bought me, he would pick me up and place me right in front of him, between him and the gas tank, so I could hold on to the crossbar on the handlebars. Then as he let the aluminum clutch lever out easy and gradually twisted the throttle, we would speed off around the gate and down the dirt road behind the house. Childhood Memories of Dad :: Personal Narrative A memento is a reminder of the past, a keepsake. They come in many shapes and sizes. People save objects for many diverse reasons. In my case, I will forever keep and pass on my keepsake to my children because of the many good and bad memories it evokes from my childhood and about my father. It is a lime green 1976 KX250 dirt bike that my father had given to me as a child to restore and was exactly the same as the one he had bought as a teen. It is all black with a lime green gas tank that says Kawasaki and has two large knobby tires. It is one of the first race models that was produced for use on motocross dirt tracks and also the same as the first bike I would ever ride. The bike that would bring my father and I close together, and the bike that would make me love riding off road vehicles forever. I was only knee-high to a grasshopper when I first felt the wail of a two stroke engine underneath me. The noise that bike made was like a mother’s soft voice to a crying baby. I would usually just be sitting inside my grandparent’s house playing video games when I would here the loud purr of the motorcycle’s engine. I would light up with total excitement and usually run to the door to see if my Dad was going to take me for a ride. Most of the time I would end up in sheer joy, but occasionally, I would just get a feeling of disappointment. It’s the good times that I remember the best. I would put my worst clothes on because I knew I was going to get dirty. Then I would run outside to see my Dad putting his helmet on and revving the lime green bike up, while light blue smoke seeped from the exhaust pipe, which ran underneath the black engine. After I was done putting on the shiny new helmet and goggles that my Dad had bought me, he would pick me up and place me right in front of him, between him and the gas tank, so I could hold on to the crossbar on the handlebars. Then as he let the aluminum clutch lever out easy and gradually twisted the throttle, we would speed off around the gate and down the dirt road behind the house.

Joining the Military Essay

Joining the military can be a great experience for some people, but for others it can be a terrible mistake. People enlist in the military for a variety of reasons. Some soldiers enlist to serve their country, just for the challenge and adventure, to see parts of the country or world that they wouldn’t have otherwise gotten the chance to see, to stay out of trouble, to pay for a college education, or simply because it is a steady income in a hard economy. Joining the military for me was both a great experience and a terrible mistake. I first enlisted in the Army National Guard when I was junior in high school. I joined because I thought that it would be a great way to pay for my education and still experience all the adventure of the military while serving my country at the same time. I went to Oklahoma and Virginia for training, got to see Iceland, an island in Portugal, and Germany two times, and ended up stationed at Fort Drum when I went active duty. Getting to meet people from all over and learning the variety of skills needed to be a soldier were some of the greatest experiences that I have ever had. Joining the military can end up being a pretty big mistake for many. When I joined I was really didn’t understand what a person has to give up to be a soldier. My obligations to my state and country prevented me from getting into college when I had originally planned. As a result I ended up not continuing my education for another thirteen years. Realizing that a military family isn’t so much a family unit as it is a single parent home with an occasional helper was the point when I knew that becoming a soldier was a mistake for me. I have learned that the reasons for joining the military may vary but don’t matter. It is more about what each individual person is willing to give up that ultimately determines the experience that one has.

Summation of the Virgin and the Dynamo

Ben McAllister English 190 10/4/2010 In Henry Adam’s â€Å"The Dynamo and the Virgin,† he starts to speculate about Christianity’s strength during the medieval times and how it can be related to the twentieth century energy, using the dynamos, that produced electricity. He says when he relates religion and energy,† As he grew accustomed to the gallery of machines, he began to feel the forty-foot dynamos as a moral force, much as the early Christians felt the Cross. By doing this he is explaining he believes the relation between the machines and their parts are just like the Christians being part of the Cathedral and their faith. Therefore, after his relation is given between faith and science, decides he is going to combine the two in his studies, and everything that is considered irrational, he would say it takes faith to believe. He goes on to say how there could never be an American Virgin, since we relate that to sin. As he gets older, continues to sear ch for reasons why the Virgin is still lost in our culture, and he explains it has always been there.He says the Virgin is a force that shaped our Western Civilization, but we had to find her. Word count: 199 Grade: 17/20. Overall, pretty solid here, Ben – the first half of the summation works very well, as you’ve got a clear opening sentence and a pretty clear link to what Adams sees the connection between the two symbols. But, one thing to think about adding here would be less about how Americans see the Virgin, and how of how Adams sees the dynamo – how does he see that symbol as power

Effect of presentation mode on recall of news infromation Essays

Effect of presentation mode on recall of news infromation Essays Effect of presentation mode on recall of news infromation Essay Effect of presentation mode on recall of news infromation Essay A media comparison study was conducted to compare undergraduates recall of news information presented in three different conditions; to establish which form of medium is most effective in conveying information. A sample of 93 psychology undergraduates were presented with a series of violent and non violent new stories; either audio-visually, in audio or in print. Immediately after presentation, subjects were tested for cued recall of story content. Significant result of presentation medium and content type was found. As predicted recall of information was best in the print and was worst in the audio condition. Overall violent content was recalled better than non-violent content, especially in the audio-only and print modes. Statistical results indicate that reading the news produces a much more effective retention of information than listening or watching the news. This also confirms previous findings on adults that recall of material presented in print medium is superior to that from radio or television presentation. Therefore results have implications for future presentation of news information It has always been part of human nature to obtain information about the world surrounding it and the people within it from some kind of source. In the past, it was often family or the church (religion) that provided information to the people. In modern society, however, we have various sources that provide us with the required information. The main ones include the radio, newspaper, magazines and the internet; however with the wide spread of technological advances television has become predominately the main source of information. In particularly when providing people with knowledge about what is currently happening in the world (current affairs). In public opinion surveys, people frequently claim television as their most important source of news information. The provision of news is also regarded as one of the key functions of television and as one of its major source of gratification for viewers. Despite the fact that many people claim that they refer to television for much of their news information, and that they learn a great deal from television bulletins. Research with broadcast news has shown that When subjects are tested immediately after presentation of news bulletins content; viewers and listeners frequently fail to remember very much from specific news programmes. There are many factors that lie within the audience that can account for the lack of retention, such as attention, motivation and background knowledge relating to the news content. Recently, researchers are becoming increasingly aware of the various presentation factors that can have significant effect on learning. The main question that arises out of this particular research is whether conveying important information via television medium compares favourably or unfavourably with either print or radio medium. The visual images of television are often said to set television news apart from other news media. The pictures, color, and motion help to make televisions portrayal of events quite real (Graber, 1988). As Ron Nessen, Press Secretary for President Gerald Ford, once said that Television is reality if it hasnt happened on television, it hasnt happened (Gunter, 1987). This element of reality associated with television pictures enhances the credibility of news reports. The majority of the public has come to rely heavily on television as their primary source of news and deems it more believable than radio, newspapers, and magazines. In America television was identified as a news source by 65% of the population in a recent national survey, compared to only 42% who mentioned newspapers, 14% radio, 4% magazines, and 5% other people. It was also discovered that if there were conflicting reports of the same story, television stories would be most believed by 49% of respondents, whereas 26% would believe newspapers, 7% radio, and 5% magazines (Stanley and Niemi, 1990). The ability to view events and to judge them for oneself through the visual images of television helps to make television believable. But does that mean that television visuals help people to learn and recall information presented better in comparison to other mediums?. Recently researchers have demonstrated considerable differences in the perception of actors as a function of the channel of communication. When comparing learning from print and television presentation of the same material, results have indicated that learning may be better from print. Therefore contradicting the publics subjective view that they learn a great deal more from television than print. In William, Paul and Ogilvie (1975) study , television, radio and print conditions of presentation were compared, it was found that there was significantly better memory performance for material from television than from radio, and with radio been significantly better than print. However, a more recent study, by Wilson (1974) in which these three mediums were compared it was found that retention was much better in the print condition than television or radio. One reason to explain the reverse of these results may be due to the difference in the tests employed by the researchers. In William et al. study they used the recognition method, whereas Wilson used the free recall method. It is possible that free recall performance is better after a print presentation than television; this may be because reading requires more cognitive effort and facilitates greater depth of information processing than television viewing. There are potential advantages that are gained when using any of these three media. The major advantage of using print over television and radio is that the reader has the opportunity to consume news at their own pace, unlike broadcasted news where the pace of presentation is determined by producers. Another learning advantage that is thought to exist when information is presented in print and to some extent in radio is that the reader or listener has the ability to produce his/her own images from the presented information. Whereas with television viewers they are already supplied with ready-made images, and therefore they may not be able to undergo this cognitive processing while viewing television. Additional processing advantage of learning material from print or radio is that they require less focused attention compared to when viewing television. Viewers observing television not only have to focus on the image to understand what is happening but also at the same time attend to t he information that is been narrated. Visual images are know to improve memory, but only if they are relevant to the message been portrayed otherwise they can interfere with learning. Gunter (1979) found that free recall was much better for brief headline items when the pictures presented with it were still pictures. Gunter (1980) also found that the presence of slightly irrelevant film accompaniment on TV news stories can interfere to a certain degree with retention of the narrative content. This evidence clearly validates the above point that images can interfere with recall. Beside the medium presentation, the nature of story content may also affect learning. Kleinsmith and Kaplan (1964) revealed that memory may be relatively impeded when the test material is highly arousing but is relatively much better for non-arousing content. Cohen, Wigand and Harrison reported that young viewers had a better recall for violent items judged to be emotional than items judged to be neutral. This clearly reveals that memory for different types of story content does vary, especially according to the channel of presentation. Recently Gunter, Furnham and Gieston (1984) explored memory for the news as a function of the channel of communication. The experiment intended to report the effect of medium presentation and its relation with story type on memory for news material. In the experiment subjects were presented with a sequence of violent and non-violent news stories either audio-visually, in audio only or in print. Subjects were tested for cued recall of story content immediately after presentation. Results showed that recall of story content was best following the print presentation and worst for radio presentation. Violent content was recalled better than non-violent content, and significantly so in the audio-only and print modes. It was found that males had a higher recall level than females; however in the present study such comparison would not be made. The focus of the present study is to compare learning and memory recall from television, print and radio conditions of presentation, as a result shedding more light on the effects of medium presentation and of its interaction with story type (violent versus non-violent) on memory for news material. Therefore directly replicating the experiment of Gunter, Furnham and Gieston (1984). The three different conditions of news presentation (television, radio and print) are the independent variables. The dependent variable is the memory performance of each condition which was measured via a questionnaire test requiring free recall of information presented. From previous findings of Gunter, Furnham and Gieston (1984) research established that memory performance was best following print presentation of the news narrative, and worst for radio presentation. Their study also established that violent news were remember far better than non-violent, which is what this study also aims to demonstrate. As a result, the present study hypothesises that memory performance would be much better in the print condition, followed by the television condition and the worst performance been in the radio condition. Therefore hypothesising as Gunter, Furnham and Gieston (1984) research concluded. Subjects Ninety three male and female psychology undergraduates between the ages of 18-45 from the university college London participated in this experiment as part of a course fulfilment. 26 were randomly assigned to receive information in print (print mod), 34 to receive information audio-visually (television mode) and 33 to receive information through the radio (radio mode). Each subject in the visual condition was assumed to have a normal or corrected to normal vision and subjects assigned to the audio only condition were also assumed to have normal hearing. Design and material Subjects were assigned randomly and independently to each of the three conditions with the limitation that each group should contain approximately equal number of participants. The news information presented consisted of four news stories with each one lasting approximately one minute. The information provided had been originally pre-recorded from TV news bulletins months before the experiment. The items had been recorded from transmissions put out by an experimental TV service and had not been previously shown in normal network TV Bulletins in the UK. The items presented were all common in format, with each one consisting of a film report with a narrative voiceover. Two of the items contained violent events, which included scenes of street clashes between rioters and the police in El Salvador and the other in South Korea. The other two items contained non-violent events, one about the lifting of trade restrictions by Japan and the other about a visit to Yugoslavia by the Greek prime minister. The film footage from El Salvador was made of individuals crouching behind barricades with hand-guns shooting at others across the street; in the mean time the narrator described the reason for the rioting. Meanwhile footage from South Korea was of rioters throwing rocks and stones at the police and in return the police are clubbing any captured demonstrator. The story was mainly concerned with the reasons for rioting and how this related to the dissatisfaction of the government with certain sections of the public. Film footage of the Japans trade restrictions depicted of delegates arriving and settling down into a meeting concerning this and other Versailles matters. The item from Yugoslavia was made of scenes from the visit of the Greek prime minister and the narrator spoke of reasons for the visit. In the television condition, the items were presented to subjects over a colour screen monitor, in the radio condition subjects were asked to face away from the colour screen monitor, facing the wall while the items were played and in the print condition transcripts were of the items were handed out to each subject. All the stories were presented in the same order to all subjects in all conditions as follows; violent non-violent violent non-violent. A questionnaire was devised containing twenty questions (five per news item) requiring some detailed information from the stories. These questionnaires tested each subject recall of the news stories presented, for example Why were people demonstrating in the streets in Seoul? Subjects were awarded for each question that they got completely right three marks and two marks if the answer was partially right, and one if the answer can be understood (vague answer). The maximum mark that a subject can get was sixty marks. Procedure Subjects were randomly divided into the three different conditions. Subjects in each condition received the same instruction; they were told that they would be presented with news information either through television screen, a sound recorder or written transcript depending on the condition they are in. subjects in the television and radio condition were told that the presented information would last approximately four minutes and thirty seconds, whereas those in the print condition were informed that they would have about four minutes in which they should read the transcript. Subjects were told that immediately following the presentation, they would be given a series of questions based on the content of the news to test recall. The question test lasted approximately 10-15 minutes.

Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media

Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media Marketers have unprecedented access to marketing measurables. They’re inundated with data. So, which marketing metrics matter the most? Today, we’re talking to Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios. Also, he’s the author of Content Chemistry. Andy believes that the most visible marketing metrics are usually the least useful. He identifies and ranks metrics that matter. Inverse correlation between the visibility of a metric and its importance/success Metrics correlated with business success are difficult to get and require analysis Social, Search, and Email Metrics: Easy-to-see metrics that offer low to medium importance that correlate to business success Easy to see which post gets the most traffic, but it takes analysis to calculate conversion rate from visitor to downloader/subscriber/registrant per article Critical Metrics: Revenue, margin, profit, utilization, and capacity are difficult to measure, but are critical to business success Rather than trying to get reviews, try listening to your customers to make them happy enough to give testimonials and referrals Deliberately seek out sales, revenue, invoice, leads, and other critical metrics Look at your own biases as a marketer; deeper down you go in your funnel, the more impact of each action Best ways/tools to track metrics include UTM campaign tracking codes and Google Analytics; avoid influencer marketing Links: Orbit Media Studios Content Chemistry A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics SEMrush Google Analytics Garrett Moon at Content Marketing World Barry Feldman QuickBooks How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker [AMP 115] Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andy Crestodina: â€Å"The problem is that those super visible metricsare the ones that are the least closely connected with business success.† â€Å"We tend to overvalue things that we can easily find. The hardest-to-find stuff is where we should be focused more.† â€Å"I don’t think you should start by trying to get reviews. Start by trying to listen to your customers.† â€Å"We all have to look for our own biases as marketers. The deeper down you go in your funnel, the more impact each action has.†

The Rule of Six of Film Editing Essay Example | Topics and Well Written Essays - 500 words

The Rule of Six of Film Editing - Essay Example I believe that what Murch quintessentially intends to say in The Rule of Six is that while working in the cutting room, and editor ought to pay heed to one’s heart and intuition and opt for a cut that one finds most compelling. Many times while being in the cutting room, an editor may come across situations where one may need to execute a compromise between emotion and continuity. Technicalities and continuity do matter; yet, the mastery of an editor’s skill actually depends on one’s ability to opt for a cut that accentuates the emotive content and force of a particular scene. For in the end what the audience tend to remember is the emotional force that a particular scene had over them, the extent to which a scene succeeded in playing with their sense of fear and hope, and the power with which it kept them engaged and riveted. If a cut succeeds in honoring these expectations, it is perfect even if it slips a little on the continuity scale. Considering the fact that young editors do come across situations when they feel that their inner conviction invokes them to compromise some fundamental aspects of editing, Murch has been benign to lay down the criteria for dealing with such dilemmas. He has given a sequential list of criteria in a decreasing order of importance and the sequence in which they could be compromised to come out with an emotionally and rhythmically correct cut. Coming out with a seamless edit is no doubt an art. However, the primary function of editing is to respect the importance of emotion, story and rhythm, which are the essence of a scene. Continuity is really important, but, it stands subservient to the actual emotional flavor of a  scene.     Ã‚  Ã‚  

Film Analysis Essay Example | Topics and Well Written Essays - 1500 words

Film Analysis - Essay Example The film has assumed its rightful place in the pantheon of American film for its sweeping depiction of the events surrounding the Civil War. Still, it’s clear that in keeping with Hollywood trends the film bends and shapes history to meet its narrative ends. This essay considers Gone With the Wind’s depiction of historical events and examines the effect they have on the film’s overall ideological message. One of the major areas in which Gone With the Wind demonstrates various degrees of historical accuracies is the articulation of African-Americans and the 19th century African-American throughout the film. When viewing Gone With the Wind the audience will become aware of the limited reference to the Ku Klux Klan and to the incendiary word ‘nigger’. Even as the original novel and screenplay contained references to these objects, they were removed by producer David Selznick after receiving the first copy of the draft. While one might not believe that t his indicates a significant historical inaccuracy as they represent instances of withholding information rather than articulating it in a wrong way, upon further inspection it’s clear that neglecting this material constituted a significant gap in the actual depiction of 19th-century Southern existence. After the Civil War, the Ku Klux Klan demonstrated a significant presence in the Southern states. In response to screenwriter Howard, Selznick indicated, â€Å"A group of men can go out to 'get' the perpetrators of an attempted rape without having long white sheets over them and without having their membership in a society as a motive" (Leff). In these regards, it appears that the primary concern in implementing the Ku Klux Klan was it being referred to as an organization; one can surmise the fear was that references could be used as a motivation tool for existing Ku Klux Klan organizations. While these concerns held reasonable points, it seems clear that as they do hold this incendiary power, they also represent a significant historical inaccuracy. As civil rights concerns sought to conceal this aspect of American history, they may have actually contributed to understandings of 19th-century existence as not being as oppressive and organizationally challenging as in reality they were. In addition to Selznick’s deletion of reference to the Ku Klux Klan, the deletion was made to the word nigger. There were a variety of reasons behind this deletion and it wasn’t as clear-cut as many might imagine. After speaking with a broad array of black leaders Selznick determined that the use of the word would not be appropriate in the current social climate. One interesting side-note is that the film censorship board reviewed these concerns as well. In these regards, â€Å"The movie industry's censors had ruled only that "nigger" "should not be put in the mouth of white people† (Leff). One notes that the contemporary acceptable social incarnation o f the word nigger in media outputs also is divided along these race lines, indicating the power the film industry plays in shaping socially acceptable views and interactions regarding race. Still, similar to the deletion of the Ku Klux Klan, one must consider the extent that the deletion actually contributes to civil rights, or whitewashes a particularly troubling period in American history.

Answer 7 questions - each for at least half-page - 4 pages total, no Essay

Answer 7 questions - each for at least half-page - 4 pages total, no citations - Essay Example Islam is also depicted as fostering outright anti-Semitic behavior by exhibiting articulated anti-Christian and anti-Jewish bias. As such, Islam is depicted as fostering segregation of other world religions. The other stereotypes about Islam is that it promotes gender inequality and misogyny by rubber stamping female oppression in terms of spiritual status, social roles, and rights in Islamic marriage (Mazur 244). The other stereotype relates to the perception that Muslims believe in an angry God who sanctions suicide bombings and terrorism. Islam is also depicted as entrenching primitivism and societal limitations on its believers. Prophet Muhammad is regarded as the founder of Islam when he was ordered by God to divulge the holy Quran detailing directions and instructions that all Muslims should follow. Muhammad declined to be polytheist and opted to worship One God, the God of Abraham. When he was 40, Muhammad received the first of the numerous revelations when he was mediating in the cave of Hira. In the â€Å"Night of Power and Excellence,† Muhammad received a revelation from God through angel Gabriel in which he was commanded to â€Å"Recite.† In his response, Muhammad contended that he had nothing to recite, but the angel continued twice more leaving him bewildered and afraid. Later on, Muhammad acknowledged God as the â€Å"most Generous One.† In the revelations, Muhammad was commanded to express the Divine message as the last messenger of God. Muhammad confirmed the authentic teachings of prior prophets and rectifying innovations or mistakes of prior monotheistic faith traditions. The Vedas are regarded as constituting the earliest literary record of Indo-Aryan civilization and the most sacred. The Vedas detail the original scriptures of Hindu teachings and detail spiritual knowledge on all spheres of life. Vedas represents a large body of texts, which emanate from ancient India and that were created in Vedic

The Welcome Table by Alice Walker Essay Example for Free

The Welcome Table by Alice Walker Essay The Welcome Table is a short story written by Alice Walker. It is written in third person point of view. â€Å"The omniscient technique is used in this story and is particularly effective in allowing the reader to understand the old woman’s predicament and how she, and others, dealt with it† (Clugston, 2010). In this essay, I will explain the meaning of this story as well as the realities to racism and hate. The story begins by describing the elderly African-American woman. She was dressed in her Sunday church clothes that was old and falling apart. She had an old corsage pinned to her dress. The shoes she wore were high-heeled and polished. A silk scarf was used as a hair-band which was greasy from her oily pig-tails. Her aged eyes were blue-brown in color and were nearly blind. She was lean but old and wrinkled. Her skin was ashy. After walking many miles, she came upon a church. It was a white people’s church. She had walked alone to the big church. After walking a half a mile to the church, she was sweaty and clammy. She stopped on the steps of the church to rest before going inside. When she went into the church, the reverend stopped her. She brushed passed him and sat on the back bench. It was cold outside and near about just as cold inside the church. She sat there shivering from cold as everyone noticed as they went to sit up front. While everyone stared at her as if she was a piece of garbage, she sat there quietly. Some people spoke harsh words while others remained silent or felt sorry for her. Her appearance made some of the white people think of cooks, maids, and mistresses. Other people saw jungle orgies or â€Å"riotous anarchists looting and raping in the streets† (Clugston, 2010). Many thought Christian worship and the Holy Church was going to end. They saw an invasion of their privacy to worship. It made them furious as she sat there ignoring them. The usher called her â€Å"grandma† and told her that she should leave but she told him politely to â€Å"go away†. Finally, the white ladies made their husbands throw her out of the church. â€Å"Could their husbands expect them to sit up in church with that?† (Clugston, 2010). They referred to her as â€Å"that† as if she was an animal or trash. After getting her threw out of the church, the wives felt justified and the congregation started having church as they normally would. Outside, on the church steps, the poor old woman looked around as if in shock. She went back to singing in her head as she was before they threw her out, but this time it was a sad song. As she looked down the highway, she saw something amazing coming towards her. The frail old lady began to laugh and jump in joy. She saw Jesus walking in her direction. She mentions that he looked exactly like a picture she had stolen from a white lady’s Bible and hoped that he did not know she had stolen it. She waved her arms frantically, afraid that he might miss her. When Jesus got close to her, he asked her to â€Å"follow me†. As they walked, she told him past stories of her life and how she cooked, cleaned, and nursed the white people. She also told him of how they threw her from their church. As they were walking, she would sing from time to time. It seemed as if they were walking forever. None of the church people knew what had become of the old lady until later when they heard that an old black lady was found dead on the side of the road. As she had walked along the highway, many people saw her talking and making hand movements as if she was talking to someone. But, being that they saw no one other than her, they thought she had lost her mind. What they did not see was that Jesus was leading one of his soldiers home and she was talking to him. This story is a perfect example of racism and hate. It shows how many white people treated African-Americans. It is shocking to me that one human-being can treat another human-being with so much dislike and hatred. We are all God’s creatures and we should treat everyone with love as Jesus would. References Clugston, Wayne R. (2010). Journey into Literature. San Diego, CA: Bridgepoint Education, Inc. Walker, A. (2003). THE WELCOME TABLE. Literary Cavalcade, 55(5),32.

Indonesian Demographic Transition Essay -- Population Control

Introduction The effects of population control programs on demographic change were not instant, and it takes long serious effort to encourage the improvement of economic development in a country. According to Paul J. Gertler (1994, p. 33), â€Å"Population control is a key element in a country’s ability to maintain and improve its economic and social welfare†. Furthermore, this paper intends to explain why the change of population structure has an effect on the society’s economic condition in Indonesia with examining the demographic variables. This short paper is aimed to support the hypothesis that the demographic variables are important influential factors on the economic development and significantly affect on the social welfare in Indonesia. Therefore, the paper proceed with examining the demographic transition from 1970 to 2000 in the change of population structure, and also considering the population control program which enhances the economic development. In order to understand the relationship between population control program and the improvement of the social welfare, this paper will focus on how its relationship with the age structure, population density and the life expectancy. Background The population control program in Indonesia has come a long way since it was established by the Indonesian government in the late 1960s. The Indonesian family planning (FP) program which is held by the National Family Planning Coordinating Board (BKKBN) has implemented the concept of how to form happy and prosperous families as a means to improve family welfare. However, the concept was not separated from the main purpose of the population control program, which basically focuses on the contraceptives’ use in order to reduce the fe... ...e can understand the reason why the change of population structure has an effect on the society’s economic condition. The changes in age structure in Indonesia shows the significant increase in the productive age which leads to the increase of the labor force, and also shows the increase in women participation in labor force. The life expectancy can be used for evaluating the government performance (family planning program) in improving family resilience and institutionalizing quality of small family. Lastly, the population density is an important factor to evaluate the society's quality of live. Finally, this paper has shown that the society's welfare has generally placed on the role of demographic variables in economic growth and there is a significant relationship between population control program and the improvement of the society’s welfare in Indonesia.