Hemingways A Farewell to Arms Receives Positive Criticism Essay

Hemingway's A Farewell to Arms Receives Positive Criticism Published in 1929, Ernest Hemingway finished A Farewell to Arms when he was barely 30 years old. Hemingway had been planning on writing about World War I for more than a decade, and chose A Farewell to Arms to be his attempt at a blockbuster, a novel which would sell very well.1 This view is supported by the fact that one of Hemingway's original works, presumably loss in the fiasco of Hadley's luggage, was also a war novel, emphasizing Hemingway's firm belief in the importance of war and love as a theme. By this time, of course, Hemingway was already fairly well known, having already published four short story collections and one successful novel in The Sun Also Rises. In this sense, Hemingway's timing in his quest for a big seller was perfect. Fortunately for Hemingway the book did sell, and although he was already close to being a bestseller at the time of A Farewell to Arms publishing, the novel went on to lead best-seller lists after only a few weeks in publication. In con trast to the lack of money-making power of Fitzgerald's novels, A Farewell to Arms sold 45,000 copies in only seven weeks; in fact, the interest in the book was so high Scribner's had to renegotiate Hemingway's contract following the unexpectedly large sales statistics.2 Although at this time declaring the novel a popular success almost worked against its being recognized as a good literary work, the initial reception for A Farewell to Arms was nonetheless strong. Especially impressed were the people Hemingway cared about the most: his fellow famous writers. Ford Madox Ford, in an introduction he wrote for a 1932 publication of the novel, wrote of Hemingway: "The aim - the achieveme... ...positive reception from his peers. Although in later years Hemingway turns on many of these fellow writers who praised him so lavishly, (see responding to Fitzgerald's 10 pages of criticism with "kiss my ass") their critical acclaim helped launch him to "writer superstardom." 1 Linda Wagner-Martin. Ernest Hemingway's A Farewell to Arms: A Reference Guide. Greenwood Press, Westport, CT (2003), p. viii. 2 Ibid., p. i-viii. 3 Ford Madox Ford in "Introduction to Ernest Hemingway's A Farewell to Arms" (1932) p. 246, from Wagner-Martin "Reference Guide." 4 www.allhemingway.com/afta/4658 5 Ibid. 6 Ray B. West (1949) in Harold Bloom. Ernest Hemingway's A Farewell to Arms: Modern Critical Interpretations. Chelsea House Publishers, New York, 1987. p. 36. 7 Charles R. Anderson (1961) from Ibid., p. 46. 8 www.allhemingway.com/afta/4658 9 Wagner-Martin, p. 175-180.

Comparing Cinderella and Ever After Essay -- Movies Film Ever After Ci

Comparing Cinderella and Ever After When most people think of the movie, "Cinderella';, they think of the animated Disney version with the little mice and the happy ending where Cinderella marries the prince and they live happily ever after. While the movie "Ever After'; is based on "Cinderella';, it is not animated, but still has many of the same characteristics as the Disney version. Of course it is not exactly the same, and since it is not animated there are many differences. In "Ever After';, Drew Barrymore portrays the character Cinderella, who in the beginning of this movie is called Danielle. In the very beginning, it shows how Danielle's father died and how she went off to live with her wicked stepmother and stepsisters. In "Cinderella';, both of the stepsisters are wicked, but in "Ever After';, her sister Jacqueline is not so wicked and usually sides with Danielle. In "Ever After';, Jacqueline is the not so pretty and quiet sister and Marguerite is the loud obnoxious pretty one. One similarity is that in both movies, Cinderella and Danielle are servants to their stepmother and stepsisters. They are also not allowed to eat with them, only serve them. In "Ever After';, Danielle's only friends are the other servants of the house, this is similar to how Cinderella is friends with the mice that live in her house. In both cases their friends are always protective and willing to help. In "Cinderella';, Cinderella doesn't meet the prince before the ball, she doesn't even really expect to be going to the ball. In "Ever After';, Danielle meets the prince in a confrontation where the prince was actually stealing one of their horses. Danielle starts pegging him with apples, but just as she realizes that he is the prince, she kneels down before him. She apologizes, but the prince is lenient and says he will not punish her. He also gives her money to keep quiet about the whole situation. In "Ever After';, Danielle repeatedly bumps into the prince. Whenever she does meet up with him, she makes sure she is dressed like a courtier, so he doesn't think that she is a servant. They start to fall for each other and they spend more and more time together. In "Cinderella';, the stepmother tries to make sure that one of her daughters is chosen for a wife by the prince at the ball. At first she tells Cinderella that she can go also even... ...nce and Cinderella live happily ever after. In the end of "Ever After';, the wicked stepmother is called to the palace. She doesn't know that Danielle and the prince are married. The king and queen question the stepmother of lying to the queen. They tell her that if she doesn't tell the truth, she will be killed. She confesses that she lied to the queen about Danielle. Just then Danielle comes in dressed as the princess she has become, and her stepmother kneels before her. The only punishment that she gives her is the punishment that she had to go through herself as a servant. The stepmother and Marguerite are brought down to the washroom and they are put to work. Jacqueline the other sister is not punished because her innocence had been noted. Of course "Ever After'; is a little bit more realistic because it is more like real life. "Cinderella'; is animated and there is a lot more make believe, such as talking mice. "Cinderella'; is also probably aimed at more of a younger audience and "Ever After'; can appeal to a little bit older crowd. "Cinderella'; is one of my all time favorite movies, and know that I've seen "Ever After';, it ranks right up there with "Cinderella';.

History, but goes deeper to touch on matters

It is not customary for there to be exchanges between us concerning my growing interest in art and my consequent enrollment in an art school. I however hope not to offend you, not by sharing what has become so intimately entwined with my heart.I’m not going to amuse you by attempting a funny portrait of you, but discuss a classic that I recently encountered, and that does not only touch your favorite subject, Â  History, but goes deeper to touch on matters of humanity, of war and the fight against such atrocities as happened on the Third of May, 1808. I have been careful enough, dear, to attach a photo of the portrait for you.Franscisco Goya, the artist who created this masterpiece is considered a key figure in the word of paintings. On this painting he created the background of a dark early morning, in which a Church stood.Goya tells of the dark evil that surrounded the mass execution that occurred that morning, an atrocity against humble and innocent human beings. This is i mplied by the presence of a church, and demonstrated by one of the victims in the middle ground.Talking of the middle ground, you have seen the desperate faces of the victims displayed against the light from a lamp. You must, as well as I did, wonder about the genius that Goya was: What is this source of light? How can it exist in front of such seemingly horrible executioners? He crafted it so carefully that we do not have to see the faces of the executioners!After all, he must have wanted us to focus on the victims who suffer the violence, not the perpetrators, therefore raising that humane part of us to protect the harmless of the society who’ve been pitted against the armed ruthless dictators of the world.The foreground is very dramatic. The firing soldiers are killing one victim after another in cold blood. Goya must have been very skilled in his conception of principles of design, especially how he has used light to communicate his message, yet all this is done on a canv as, just (106*137 inches) Fairly large for a painting, but the depth of meaning it carries cannot be exhausted, not by time or space.I have hereby just given you a glimpse of what art we study in school and the thoughts that cross my mind as I engage the books.

Impact World War Two Had on Trinidad

Arielle Spann 00033827 History 210 CRN 35943 How has World War II impacted on Trinidad and Tobago? This essay explores the impact of World War II on the development of Trinidad and Tobago. World War II played a very important role in the development of Trinidad and Tobago in terms of social, cultural, economic and political changes. World War II began in the year 1939 and continued to the year of 1945 in which the Allies that consisted of Britain, Soviet Union and the US, defeated the Axis powers that included Germany, Italy and Japan.World War II began in September of 1939 when Britain and France declared war on Germany following the Germany's invasion of Poland. Although the outbreak of war was triggered by Germany's invasion of Poland, the causes of the war were more complex. Based on my research there were four main reasons why there was a World War II. These include that of the Treaty of Versailles. In 1919, Lloyd George of England, Orlando of Italy, Clemenceau of France and Woo drow Wilson from the US met to discuss how Germany would pay for the damages that World War I had caused.The German people were very unhappy about the treaty and thought that it was too harsh. They then voted for a man who would have ripped the treaty apart. This led to the second reason which was Adolf Hitler’s action (see figure 1). Adolf Hitler became Chancellor of Germany in January 1933. Almost immediately he began secretly building up Germany's army and weapons. In 1934 he had increased the size of the army; he began building warships and created a German air force. The third reason was the Failure of Appeasement.Appeasement meant giving into someone, provided their demands are seen as reasonable. During the 1930s, many politicians in both Britain and France came to see that the terms of the Treaty of Versailles had placed many restrictions on Germany that were unfair. The fourth reason was the Failure of the League of Nations. The League of Nations was an international organisation set up in 1919 to help keep world peace. This failed due to a number of reasons: not all countries had joined, it had no power, no army and it was unable to act quickly. FIGURE 1 http://ahitler. reyfalcon. us/ FIGURE 1 http://ahitler. greyfalcon. us/ Before World War II had occurred, Trinidad and Tobago faced an unprecedented situation. It was the time of the great depression. The great depression was a time where a worldwide economic downturn had begun. It started in 1929 and lasted until about 1939. This caused many problems in Trinidad and Tobago. Working conditions had become extremely difficult where slaves had to work long hours and little pay. Workers where paid 35cents a day, this proved to have being insufficient because of the climbing inflation rates.Unemployment had reached an enormous height of 20%. At this time, health conditions were very poor. Infant mortality rate had reached 127 persons per thousand and the hookworm epidemic had infected close to 80% of the population in rural communities. Malaria had become prevalent due to the disease carried on the female mosquito. Remember, working condition was unfair and little money was paid. This led to extensive malnutrition in the population because money paid was not enough to buy the required food for proper health. Poor housing conditions were also prevalent.Worker houses had become extensively bad in quality and not easy to live in. The houses on the sugar estates and oilfields were said to be dilapidated and lacked sanitary conditions. This meant that the houses were in a state of disrepair or ruin as a result of age or neglect. Toilets, washing facilities, changing rooms and a place for rest were inadequate. This led to the formation of the Shanty Town in Sea Lots located in Port of Spain, Trinidad. The struggle for survival had led to the labour riots of 1937, which was led by Grenadian born Tubal Uriah â€Å"Buzz† Butler.The labour riots of 1937 led to the establishment of the Moyne Commission, which was set up to deal with the grievances of the workers about their working conditions and poor living conditions. The Moyne Commission found that Trinidad workers lived in inhumane conditions and made recommendations on what should be done. This was established in the year 1938 by Lord Moyne and completed its report in 1940. It was very critical of the British colonial system in the Caribbean. The Moyne commission recommended housing construction, agricultural iversification, more representative government for the islands, and the promotion of a middle class in preparation for eventual self-government. Although the Moyne Commission's findings were not made public until after World War II, some of its recommendations were put into effect under the Colonial Development Welfare Act of 1940. Although World War II did not hit Trinidad directly, it showed signs of the impact that led to the further development of Trinidad. Impacts in the social, cultural, pol itical and economic were felt nationwide.Historians argued that World War II led to a modern Trinidad; hence there were many different types of people who inhabited sweet Trinidad. Trinidad played an important role in the war: it was the convoy assembly point for the dispatch of tankers from the Caribbean oil ports across the Atlantic to North America and Europe (A history of modern Trinidad 1783-1962, Bridget Brereton, pg. 191). The first impact I will be writing about is the social impact on the development of Trinidad and Tobago.The social impact has to do with how society was impacted or changed due to further development of Trinidad and Tobago and World War II. World War II had led to the destruction of the myth of white supremacy. The US occupation demolished this myth of white supremacy because at this time, white men were seen doing manual labour and were seen displaying behaviours unfit to the white people. By this, I mean, the white men were seen engaging in drunken behavi ours. During this time, a lot of people moved to Trinidad and because of this, the white men had taken the roles of a field worker.The rich people and Trinidadians, at this time would have gone through a period of cognitive dissonance because they were not accustomed to seeing people of their same colour doing manual labour and behaving like hooligans. They laughed and mocked the drunken or bad behaviours of the sailors. One person that aided in the demolition of this white supremacy myth was named Ulric Cross. Ulric Cross was born in the year 1917. He was of African descent (see figure 2) and because of his involvement in World War II, his achievements led to the breakdown of this myth.In 1941, Ulric Cross had made a decision to join the Royal Air Force (see figure 3), which was one of the branches of the army, fighting in the war. He had performed greatly to such an extent that he soon after decided to join another branch of the same army. This branch was known as the elite pathfi nder squadron of Mosquito Bombers. Because of his high achievements, Ulric Cross was awarded the Distinguished Flying Cross and the Distinguished Service Order. FIGURE 2 http://francesannesolomon. net/in-development/ulric-cross/ FIGURE 2 http://francesannesolomon. net/in-development/ulric-cross/What was the cultural impact on the development of Trinidad and Tobago during World War II? First I will be dealing with the entertainment industry. In 1941-1945 the carnival celebrations were banned. This was due to the unruly behaviours of individuals and some feared of possible uprising. Security measures also led to the banning of carnival between these four years. During this time, many patrons had remained in their backyards experimenting on metal instruments with the making of tins and pans. This was done to help in the making of instrument s that could play different notes and popular tunes.From this process, steel pans were manufactured into being. It was done by Winston â€Å"Spree † Simon and Neville Jules, where they would use biscuit pans and margarine pans, and tune it to the notes of music. In 1946 an oil drum was used and experimented on, and it was found that it could produce a concave pan (see figure 4). It was founded by someone by the name of Elliot â€Å"Elle† Mannette. Soon after, steel pan had become an integral part of the carnival celebrations. At this time were carnival was banned, indoor entertainment had bloomed.This was because people were no longer allowed or given permission to parade in the streets, so indoor entertainment were one of the few things that was accepted for leisure. FIGURE 3 http://www. topnews. in/asianorigin-raf-medic-sues-british-military-paki-and-terrorist-jibe-cover-2213305 FIGURE 3 http://www. topnews. in/asianorigin-raf-medic-sues-british-military-paki-and-terrorist-jibe-cover-2213305 The appearance of most individual give rise to the term â€Å"saga-boy†. This is simply a person that was said to b e a playboy. It is a person who dresses with extreme style and very fashion forward.Their hairstyle would be one of a side part and muff, the style of dress was totally different. The saga-boy’s apparel was one of a high-waist pants, wide legged with a tight cuff at the bottom, trousers and a long coat with lapels. Lapels are the part on each side of a coat or jacket immediately below the collar which is folded back on either FIGURE 4 http://www. forumgarden. com/forums/fashion-clothing/56381-mens-vintage-roars-life-zoot-suit-cost-much-bmw. html FIGURE 4 http://www. forumgarden. com/forums/fashion-clothing/56381-mens-vintage-roars-life-zoot-suit-cost-much-bmw. html side of the front opening.These were known as zoot suits (see figure 4). One of the cultural impacts was the rise of prostitution. Prostitution is the practice or occupation of engaging in sex with someone for payment. It is also defined by the oxford dictionary as â€Å"the corrupt use of one's talents for person al or financial gain. † World War II had led to this rise in prostitution because of the large amounts of individual in uniform that maintain money and was willing to exchange it for sex or anything of the sexual nature. In 1945, British and Canadian men were around 33,640 men in uniform and the US had about 70,800 men in uniform.Sexual behaviours were a great means of relaxation. Many patrons were involved in the exchange of money for sex and this led to a massive increase of sexually transmitted diseases. Most common were those of gonorrhoea and syphilis. Statistics show that new cases of gonorrhoea rose from about 573 in the year 1940 to about 3,445 in the year 1941. This shows that the amount of new cases of gonorrhoea was multiplied by around six (6) times the original amount, all within twelve months. Although these diseases were becoming an epidemic in society, it gave way for calypsos by artists such as The Mighty Sparrow and Lord Invader.One of the popular calypso son gs by Lord Invader called the Yankee Dollar. This song simply portrays how the Yankees come to Trinidad and the girls and mothers (prostitutes) like them because they paid them more money and treated them better. Another popular calypso that was sung by the Mighty Sparrow was called Jean and Danah. This song portrays basically the same meaning as the song Yankee Dollar. It portrays women working on a corner, selling their bodies for money and if they are broke, you could buy sex at a cheaper rate. World War II also impacted Trinidad with the introduction of gambling and crime.Gambling dens were established and this in return gave favour to crime. Boysie Singh was one of the more prevalent mobsters that reigned over Trinidad. In the 1940’s, Boysie Singh had established gambling clubs and houses were men can visit prostitutes in Queens Street located in Port of Spain. He had a reputation of murdering around 400 persons in cold blood. His crimes of gang and drug related murders were reported almost daily in the national press. Yet, it’s said that Boysie Singh once held the world record for the number of murders he was believed to have committed.During this period of World War II, mass amounts of immigration occurred. Immigration was the action of coming to live permanently in a foreign country. Immigrants came from Barbados, Grenada and Europe. Many from Europe were fleeing or running away from cities such as Hans, Stechers and Tauchers. The reason they came to Trinidad was based on the liberal immigration policy. This states that it was ok for people to come and stay in Trinidad based on work. If you were employed as a worker in Trinidad, you were allowed to stay and live. What was the economic impact on the development of Trinidad and Tobago during World War II?The first economic impact I would be discussing is the rate of employment. During this period of war, there was a boom in employment. Workers left their field work, cocoa and sugar to becom e employed on the bases for the army. The unemployment rate had decrease to about 80% due to the construction of the bases. Around 30,000 individuals were employed which added up to be about 20% of the workers in Trinidad. This employment boom due to the base led to a mass shortage in the sugar industry. In 1939, it was recorded that the amount of workers had accumulated to about 30,000.This soon decreased with a count of 18,000 workers in the year 1943. In next year of 1944, the work population had gone back up to 21,000 workers in the sugar industry. Many workers left their former jobs to work at the bases because of the benefits. It was seen that at the base, it was cleaner and the wages were more attractive. Wages were paid around 2s. Per day and were at least doubled for workers at the base. During World War II many of the young bankers were enlisted in the Canadian and British armed forces and had to go for the call of duty. This was a problem for banks because now, there were shortages in staff.They asked themselves how they would fill the gap of the shortage. One brilliant person must have suggested hiring female workers. This is how females began to work, but before this time, females were not allowed to work because it was not part of the role as a woman in society. So to fill the gap, female workers were hired but, they were not seen. The employers would have placed them in the back ground or back offices where no one could have seen them. In 1945, during the time of war, RBC consisted approximately 71% of staff members were females. Trade had also shifted in a different direction.USA became the trading partner with Trinidad because the U-boat threat had become unreliable with the supplies needed. Due to this, Britain was replaced. The U-boat threat were said to be German submarines, or U-Boats, that threatened Canadian merchant ships carrying troops and supplies to Britain. Britain’s war efforts depended on this support. Before World War II (1936-1939) the UK had represented 37% of the imports and USA had 34% of the imports in Trinidad. In the time of World War II (1944), the UK represented a mere 11% of imports and the USA had climbed to a height of 59% of the imports in Trinidad.The import/export trade had become unreliable and this made an impact on the food situation. At this time food supplies had become scarce and there was a need for something to be done. A system of food rationing had begun to take effect in Trinidad because of its scarcity. Food rationing is the controlled distribution of scarce resources, goods, or services. Rationing controls the size of the ration that one's allotted portion of the resources being distributed on a particular day or at a particular time. Although the food rationing was introduce, the import bill had increase from the amount of 34. million in the years 1939 to an overwhelming 40 million in the year 1940. This was said to be a sign of increased economic activity. It was a good thing Trinidad produced their own food and crops as this helped them to maintain the society during this time. Property prices and rent payments had gone up during the years of the war. In the years 1939-1945, rent had increased from $80. 00 to $500. 00 per month and the cheaper places to stay like flat houses had also increased from $25. 00 to $80. 00. This, I think was due to the high level of immigration that was taking place.Another factor that could have led to this was the Yankees that would come to Trinidad to spend holidays and go again. Another economic impact World War II had on the development of Trinidad was the transfer of technology. World War II played a very important role in the transferring of new technologies and skills into Trinidad. The Yankees had bought with them bulldozers that would help with work. Bulldozes would have done the same amount of work men would take weeks to complete in a matter of minutes. Because of the new technologies and skills, the constr uction industry was never the same again.Finally! What was the political impact on the development of Trinidad and Tobago during World War II? World War II led to decolonization. Decolonization is the action of changing from colonial to an independent status. After World War II, Britain had become bankrupt and began to promote self- government in the Commonwealth. Commonwealth means an independent country. Eric Williams and Norman Manley agreed for a federation as a means of gaining independence. Because of this, the British West Indies (BWI) federation was established.In the late 1950’s and early 1960’s, Eric Williams and Norman Manley sought for self- determination as independent states. In conclusion, this essay looked at the impacts of World War II on the development of Trinidad and Tobago. Details were discussed about the social, economic, political and cultural impacts that shaped Trinidad into the place where we live in today. Although Trinidad was not directly hit during World War II, significant research has shown the extent to which Trinidad was impacted. Bibliography (MLA format) Brereton, Bridget.A history of modern Trinidad, 1783-1962. Kingston, Jamaica: Heinemann, 1981. Print. Douglas, Sean. â€Å"ULRIC CROSS – BIOGRAPHY. † the Trinidad & Tobago Web Directory. N. p. , n. d. Web. 11 July 2012. . â€Å"History | Oilfields Workers' Trade Union. † Oilfields Workers' Trade Union. N. p. , n. d. Web. 10 July 2012. . Wg Nai, Sean. â€Å"The effects of the second World War on Trinidad and Tobago. † History 2010. COSTAATT. L4, Trinidad. 26 June 2012. Class lecture.

Introductory Marketing Essay

Case studies are a great way to learn marketing – applying what you have learned to a business situation will help you to understand the concepts well. This term we will analyze cases in two ways – in class, and as written case assignments to be handed in. IN-CLASS CASES: Your text contains cases to be discussed in class. It is essential that you read and prepare the case at the end of each chapter, when that chapter is assigned on the course schedule. Prepare your answers to the questions asked in the case, and have some answers formulated before you come to class. Everyone will be expected to be familiar with the case on the day for which the chapter it is in is assigned, and everyone will be expected to have formulated some comments and insights. CASES TO BE HANDED IN: Here is a list of the case assignments to be handed in and marked: Case 1 – Tablet War: RIM’s Playbook Versus Apple’s iPad, p.29, questions 1-4 Case 2 – Weight Watchers Versus Jenny Craig, p.177, questions 1-4 Case 3 – Puttin’ on the Ritz, p.346, please add a 4th question: 4.) Explain the marketing research process for a project designed to measure customer satisfaction with the Ritz-Carlton. Case 4 – Dove Widens Definition of Real Women†¦.and Men, p.486, questions 1-4 Case Assignment Guidelines: †¢ Cases should be no more than one page in length – no title page. Only one page will be marked! †¢ Cases are to be handed to the instructor personally, in class, on their due date. †¢ Two out of the scheduled cases will be selected by the instructor for marks – if you hand in all 4 cases, you will receive your two best marks; if you hand in 3 of the 4 cases, you will receive your best mark for one, and zero for the other; if you hand in 2 or less cases, you will get no marks for cases †¢ Copies should be kept of all work submitted. †¢ Read the case through, read the questions, and read the case again before you start to develop your answers. Spend some time on the company website getting to know the brand and its’ business from a marketing perspective. †¢ Answer as though you were a marketing executive, not a consumer. †¢ Use marketing words and terminology, not terms like â€Å"stuff† and â€Å"things†. Make each thought and sentence count – and make each simple and to-the-point. Avoid extra words or â€Å"filler† material. †¢ In a 1-page case analysis, you do not need quotes, nor do you need to repeat facts from the case write-up, keep your language succinct. †¢ Write your cases with a business writing style – short and to the point as opposed to an academic writing style – which is more of an essay format. †¢ Communicate well – use interesting sentences, correct grammar and spelling, accurate syntax. †¢ At the end of the analysis, give your own opinion, analysis or outlook. †¢ If your case is late it will be given a mark of zero. Marking: After you have submitted your case and your instructor has reviewed it, you will mark your case, out of 100%, using the type of marking scheme indicated in the chart below.

Changing Face of Indian Advertising Mascots

Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up, doughboy the sweet little butler of Godrej Pillsbury, Gattu who build brand Asian Paint, Chintamani who endorsed ICICI, Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to: †¢ Create great brand awareness for product †¢ Sustaining the brand image †¢ Stimulating and reviving brands †¢ Product association However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots. Emergence of the mascots The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots. Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility. Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value. Conclusion The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.

Transformational Leaders Assignment Example | Topics and Well Written Essays - 500 words

Transformational Leaders - Assignment Example They act as role models, thereby demonstrating integrity in their working relationships. Moreover, they challenge themselves and their colleagues to higher levels of morality and motivation. They set clear goals, have high expectations in addition to encouraging and supporting their teammates. Not only do they stir the emotions of their co-players, they also get them to look beyond their self-interest and inspire them to reach the improbable (Bass & Riggio, 2006). Nelson Mandela did all the above for South Africa. He gave his people hope during a very difficult period and brought about democracy after years of apartheid. Transformational leaders make decisions bearing their teammates in mind. They do not enter leadership positions to meet their own selfish agendas. Decisions made by such leaders are aimed at improving the situation at hand and coming up with solutions for current challenges. Nelson Mandela humbled himself and went to visit Widow Betsie Vorwoer in a bid to bring healing to South Africa despite staying in jail for 27 years. In addition, culture plays a role in transformational leaders. Take Mandela for instance the culture of apartheid in his country motivated him to fight against it. The present circumstance pushes such leaders to bring about change in the society that they live in. Leaders such as Socrates, Abraham, and Gandhi were all motivated by the ways of the society they lived in. I believe that I am a transformational leader. I came to this realization after leading the Red Cross team in raising money to visit a children’s home and donate food and necessities to the less fortunate in the society. I was able to mobilize my team members in addition to motivating them to do their best when we were in the field. I set certain goals some of which we were able to meet and the rest are in progress. I did not give up despite the challenges we faced. Our actions brought about change to those children and we plan to visit them